Given the size of California and the expense of running statewide campaigns, the effort needed funds but also trusted expert voices, such as family farmers, veterinarians and economists who could show that prices would not materially increase by treating farm animals more humanely.
With a well-organized and well-resourced campaign, the initiative won with nearly two-thirds of voters in support. The law mandates meat and eggs sold in California must come from operations that are compliant with Proposition 12’s higher standards wherever they reside. This means that producers across the country who want to sell in California—the world’s fifth largest economy—have to comply as well. Proposition 12 set a new bar for other states and countries when they pursue legislation to improve the lives of billions of farm animals. This victory was a defining moment in eliminating cages and crates for farm animals in the United States.